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Subject: Re: SRI and the Business Case
From: Dean Engle
Date: 06/04/00
Jan, in terms of "returns" to SRI, I can speak somewhat to the management consulting case, which takes "investment" to mean consultant time, and "return" to mean any subsequent billing project that results from the former (usually pro-bono) project.

I'm in the middle of a business case for senior management of an internet strategy consulting firm, looking to quantify ROMI (return on marketing investment), and recruitment and retention benefits from investing consultant time on pro-bono projects.

If you're interested in this non-cash "investment" approach, email me on and we can chat.

Regards, Dean


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