FWWB-Colombia makes individual, micro-level loans with repayment terms and plans tailored to the microentrepreneur's type of business. It uses simple procedures, flexible disbursements, personalized service and collateral based on the circumstances of the user. More than 86 percent of these loans are for less than 4 million pesos ($1,600). WWB Colombia manages lines of credit for working capital and fixed assets and offers diverse financing methods based on the client's credit history.
Since 2004 the program has implemented a Customer Service line, "Fonoamigo" at 018000515656, and has published a monthly bulletin, "WWW al Día" to be a communication tool to report micro business news and promote commercial activity for microentrepreneurs and advertisers in trade and production.
Multilateral banks, such as IDB, CAF, and World Bank, as well as institutions such as Calvert Foundation, provide the lending capital to FWWB-Colombia.