First Peoples Worldwide began supporting the Koiyaki Guiding School and Wilderness Camp in 2007. After visiting this school, First Peoples was inspired to support the advancement of the education initiatives being undertaken by the Maasai community. This unique school is owned and managed by the Indigenous Maasai community and is located in a wildlife-rich region adjacent to the Masai Mara Game Reserve. The School uses funding to equip local Maasai people with skills necessary for their full participation in the conservation and management of wildlife and related enterprises. Through this training, the local Maasai community is enhancing the conservation of Mara wildlife. Using practical application, the School trains Maasai youth with skills required to staff highly competitive positions at local tourist camps where a majority of staff are outsiders lacking the traditional knowledge about environment and conservation in the region. The Koiyaki Guiding School and Wilderness Camp teaches a sustainable business model that directly benefits the Maasai community affording them independence from others and protects Maasai land and local flora and fauna. A portion of guest revenue is reinvested directly into the School. Since 2005, the School has admitted students to complete a one-year field internship guiding course and shorter courses are offered for experienced guides. Students learn about all aspects of ecology and tourism management. Through the promotion of traditional knowledge for conservation in conjunction with revenue models, the Maasai are continuing to protect their important physical assets such as land and natural resources while also promoting their culture.